Question

Based on age segmentation of a target market, which group is at peak earning power but seeks to spend only on products that provide the best value for money?

Answer 1

Answer:

The correct answer is generation X.

Explanation:

Generation X are at their peak earning power, but they don't feel the need to show off their wealth. Instead, they look for products that provide value for the money and good performance.

This is evident in the topic 8.4 of the chapter 8 of Principles of Marketing.