Answer: Option (A) is correct.
Explanation:
It was given that consumer prefers Adidas to puma brand soccer cleats but he buys puma brand soccer cleats. This is only because of the price theory and rational consumer choice. We know that a rational consumer will choose a product with a lower price. Both puma and Adidas brand soccer cleats are substitutes, thus, if the price of puma cleats is lower than the Adidas cleats then he should prefer puma brand soccer cleats.
Answer: a. Are considered mostly ineffective compared to mobile advertising or social media promotions.
Explanation:
Customer acquisition techniques refers to the strategies that are helps in the identification of the potential leads which are then converted into active customers. Such techniques include personalized offer design, automated email marketing etc.
As a customer acquisition technique, events are considered mostly ineffective compared to mobile advertising or social media promotions.
Yes you did it all correct