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3 years ago

Market segmentation is

Business

1 answer:

Juli2301 [7.4K]3 years ago

6 0

Answer: Option (a) is correct.

Explanation:

Correct Option: Breaking down a large, heterogeneous market into sub markets that are more homogeneous.

Market segmentation is a process or procedure for dividing a large consumer market into sub markets or sub groups and this segmentation is on the basis of consumer's characteristics such as needs, location, interests.

It creates an advantage for the marketer because these market segments makes the job of marketers easier. It also reduce the risk of unsuccessful and unwanted marketer campaigns.

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It is and should be the managers job to do that

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Demand is not the same as quantity demanded. What factors will change the demand for a good?

DochEvi [55]

Answer:

Other factors that shift demand curves. Income is not the only factor that causes a shift in demand. Other things that change demand include tastes and preferences, the composition or size of the population, the prices of related goods, and even expectations.

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2 years ago

It is well-known that retaining an existing customer is far less expensive than acquiring a new one, so you suggest that the own

leva [86]

Answer:

internal and external data

Explanation:

Big Data analysis can be regarded as one that contains massive amounts of data as well as complex analysis.

Internal data can be regarded as information that is been generated from within the business these could contains some areas like operations as well as maintenanc and personnel.

External data on other hands are attributed to the market, as well as from customers and from the firms competitors, it could be gotten from survey. All for increasing profitability.

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2 years ago

Required information The Foundational 15 [LO5-1, LO5-3, LO5-4, LO5-5, LO5-6, LO5-7, LO5-8] [The following information applies to

Romashka-Z-Leto [24]

Answer:

$5,000

Explanation:

Sales $20,000

Variable expenses $12,000

Contribution margin $8,000

Fixed expenses $6,000

Net operating income $2,000

margin of safety in $ = current sales level - break even point

margin of safety in % = (current sales level - break even point) / current sales level

first we need to calculate the contribution margin per unit = $20 - $12 = $8 per unit

break even point = fixed costs / contribution margin = $6,000 / $8 = 750 units

sales level at break even point = 750 x $20 = $15,000

margin of safety in $ = $20,000 - $15,000 = $5,000

margin of safety = ($20,000 - $15,000) / $20,000 = $5,000 / $20,000 = 25%

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2 years ago

Novak Enterprises reported cost of goods sold for 2020 of $1,338,800 and retained earnings of $5,268,500 at December 31, 2020. N

aalyn [17]

Answer:

$1,258,950 and $5,233,670

Explanation:

The computation is shown below:

For cost of goods sold

= Cost of goods sold - beginning inventory overstated + ending inventory overstated

= $1,338,800 - $114,680 + $34,830

= $1,258,950

Since the ending inventory contains the lesser amount so it would be added and the beginning inventory contains larger amount so it would be deducted

For retained earning

= Retained earning - ending inventory

= $5,268,500 - $34,830

= $5,233,670

3 0

3 years ago