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Zepler [3.9K]
3 years ago
15

Market segmentation is

Business
1 answer:
Juli2301 [7.4K]3 years ago
6 0

Answer: Option (a) is correct.

Explanation:

Correct Option: Breaking down a large, heterogeneous market into sub markets that are more homogeneous.

Market segmentation is a process or procedure for dividing a large consumer market into sub markets or sub groups and this segmentation is on the basis of consumer's characteristics such as needs, location, interests.

It creates an advantage for the marketer because these market segments makes the job of marketers easier. It also reduce the risk of unsuccessful and unwanted marketer campaigns.

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Porsche AG uses the label "Top Guns" to describe one segment of its customers, namely those who care about power and control and
Lady bird [3.3K]

Answer:

The correct answer is C. Psychographic

Explanation:

This type of segmentation specializes in the study of the consumer's psychological traits and other aspects inherent in his life, which can be likes, lifestyle, interests, desires, etc. Under this segmentation, it is possible to get much closer to the ideal consumer, although it takes a lot of effort to implement it.

3 0
3 years ago
Read 2 more answers
What are two ways a consumer may purchase an item on credit other than by hire purchase method?​
NemiM [27]

Answer:

A  person using a credit card. He uses the credit card to pay for goods and services, then he repays the credit card company at a future date.

One type of installment closed-end credit is a car loan. The car company offers the consumer credit to buy the car. The credit does not extend beyond the sales price of the car. In addition, the person pays the credit in installments over a period of time instead of paying it back in one lump sum.

Explanation:

6 0
3 years ago
Accounting Services expects its accountants to work a total of 27 comma 000 direct labor hours per year. The​ company's estimate
pentagon [3]

Answer:

$10 per hour

Explanation:

Data provided in the question

Direct labor hours per year = 27,000

Total indirect cost = $270,000

So, by considering the above formation, the indirect cost allocation rate is

= Total indirect cost ÷ Direct labor hours per year

= $270,000 ÷ 27,000

= $10 per hour

By dividing the total indirect cost by the direct labor hours we can get the indirect cost allocation​ rate

5 0
4 years ago
Discuss which financial management practices are least effective in creating and monitoring an operating budget?
insens350 [35]

The financial management practices which are least effective in creating and monitoring an operating budget include top down/bottom up budgets, poor inventorying, lack of control, over control, and lack of staff investment.

In business, financial management includes the practice of making a business plan and then ensuring that all departments which falls under it stay on track and work properly.

Creating and monitoring an operating budget for the national government involves four distinct processes which are, budget preparation, budget authorization, budget execution and accountability.

Hence, the operating budget helps in keeping track of the income and expenses in an organization.

To learn more about operating budget here:

brainly.com/question/8053842

#SPJ4

3 0
2 years ago
If the original price of an item was $30.00 and joan only paid $24.00 for it, what percentage discount did joan receive on her p
Alex
20%

<span>24 is what percent of 30 is equal to (24 / 30) x 100 = 80%.
</span>
Now we subtract 80% by 100.
80 - 100 = 20%

Hope this helped. Have a great night!
3 0
3 years ago
Read 2 more answers
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