All categories

3 years ago

Market segmentation is

Business

1 answer:

Juli2301 [7.4K]3 years ago

6 0

Answer: Option (a) is correct.

Explanation:

Correct Option: Breaking down a large, heterogeneous market into sub markets that are more homogeneous.

Market segmentation is a process or procedure for dividing a large consumer market into sub markets or sub groups and this segmentation is on the basis of consumer's characteristics such as needs, location, interests.

It creates an advantage for the marketer because these market segments makes the job of marketers easier. It also reduce the risk of unsuccessful and unwanted marketer campaigns.

You might be interested in

Co-marketing refers to _____.

Valentin [98]

Answer: Option D

Explanation: In simple words, co- marketing refers to the process in which two firms of an industry, who serves the same audience, combines ther resources for increasing their scale of operations with the ultimate goal of increasing profits.

Generally such arrangements do not happen between two major competitors in an industry. This is more common in international businesses where one firm has technology and other has customer base.

Hence from the above we can conclude that the correct option is D .

6 0

3 years ago

Barlow Company's Accounts Payable balance at December 31, 2008, was P1,800,000 before considering the following transactions: •

mrs_skeptik [129]

Answer: The answer is 1950000

Explanation:

✓ Goods in transit on December 31, 2008:

Goods amounting to 100000 will be added into purchases of the year-end because they have already been sold as risk and rewards have been transferred to the Barlow that is goods have been physically dispatched to the Barlow. Hence this will increase accounts payable by 100000.

✓Goods in transit lost:

These words will also be included in the purchases and accordingly in the accounts payable irrespective of the fact that these have been destroyed. These goods were dispatched to the Barlow and therefore risk and rewards also been transferred hence purchase is done from Barlow's perspective.

So:

Total accounts payables are as under

Opening balance: 180000

Goods in transit reached next year:100000

Goods in transit lost:50000

Total: 1950000

4 0

3 years ago

Drogo, Inc., is trying to determine its cost of debt. The firm has a debt issue outstanding with 14 years to maturity that is qu

just olya [345]

Answer:

a. 7.30%

b. 4.745%

Explanation:

For computing the pretax cost of debt we have to applied the RATE formula i.e to be shown in the attachment below:

Given that,

Present value = $1,000 × 106% = $1,060

Assuming figure - Future value or Face value = $1,000

PMT = 1,000 × 8% ÷ 2 = $40

NPER = 14 years × 2 = 28 years

The formula is shown below:

= Rate(NPER;PMT;-PV;FV;type)

The present value come in negative

So, after applying the above formula

a. The pretax cost of debt is

= 3.65% × 2

= 7.30%

b. And, the after tax cost of debt would be

= Pretax cost of debt × ( 1 - tax rate)

= 7.30 % × ( 1 - 0.35)

= 4.745%

4 0

3 years ago

When looking to finance higher education, what is the best order to look for funding sources? AGrants/Scholarships - Federal Stu

tatyana61 [14]

The answer should be A, as grants and scholarships are easier to attain

7 0

3 years ago

What type of debt has the highest consumer debt balance?.

Zinaida [17]

The student loan debt has the highest consumer debt balance.

Below is an explanation about student loan debt.

<h3>What is Student Loan debt</h3>

Student debt is a type of debt that is owed by a current student, a formerly withdrawn student or graduated student to a lending institution, or to a financial institution

This type of loan has the highest consumer debt balance.

Lean more about types of debt at brainly.com/question/2754850

4 0

2 years ago