Managers use a0 of their organization to help them plan and implement programs in their communities - this statement is false.
Explanation:
Four or more managers taking care of marketing activities report to the Vice president of Marketing or the Chief Marketing Officer. Numerous Regional Sales Managers and an International Sales Manager report to the Sales Manager. And finally, the product or brand managers and their subordinates - their contribution is of utmost importance. Together the entire team helps in planning, implementing and evaluating the marketing strategies of a particular brand or service. So, the above sentence is not true in any sense.
Managers use the structure of their organization to help them plan and implement programs in their communities. They also use resources from other organizations to help them plan programs.
