Question

A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations.
This website is one way of measuring:

A. macro-marketing effectiveness.
B. the effectiveness of competition.
C. employee empowerment.
D. micro-marketing effectiveness.
E. All of these alternatives are correct.

Answer 1

Answer:

The correct answer is (D)

Explanation:

The restaurant is using a micro-marketing technique which is an efficient and effective tool to measure marketing campaign. Micro-marketing method is used by the restaurant to help them understand the assessment of the customers and to make necessary changes. Micro-marketing technique is used to target a small group of customers. In this case, the restaurant is targeting customers who use the restaurant website.