Another term that can be used for Defensive strategy is retrenchment strategy.
- Defensive strategy can be regarded as marketing tool which is been used by companies in retaining valuable customers that can be easily loose to their competitors.
- Competitors can be regarded as other firms that are present in the same market selling almost similar products
- This strategy is been utilized by companies in market leadership positions in defending market share from attacks by challengers;
- Some if the defence strategies are;
<em>counter-offensive defence</em>
<em>contraction defence</em>
<em> position defence</em>
<em>mobile defence</em>
<em>flanking defence</em>
<em> pre-emptive defence</em>
Therefore, defensive strategy can be explained as marketing tool that is been utilized by management in defending their business from potential competitors.
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Answer:
sales promotion
Explanation:
Based on the information provided in regards to the situation at hand it seems that they offered a unique sales promotion. This term refers to when a company tries to persuade potential customers into buying a certain product by offering discounts on that product or other products when making a purchase. Exactly what Algonquin Books is doing by offering a discount on ebooks if you purchase a paperback book.
Answer: The operating income is $<u>76 comma 500</u> when 11 comma 000 units are sold.
Explanation:
Selling price = $12 / unit
Variable cost of production = $3 / unit
Selling and Admin cost = $1.5 / unit
Fixed cost for 11 comma 000 units are $ 6 comma 000.
For 11 comma 000 units,
Sales = 12 x 11000 = $132000
cost of production = 3 x 11000 = $33000
Selling and Admin cost = 1.5 x 11000 =$16500
Fixed cost = $6000
Operating Income = Sales - Cost of Production - Selling and Admin cost - Fixed cost
Operating income = 132000 - 33000 - 16500 - 6000 = $76,500
The operating income is $<u>76 comma 500</u> when 11 comma 000 units are sold.
Answer:
television,newspaper,radio,laptops,computer etc..