Answer:
The correct answer is letter "A": Brand equity is strategically important and correlates directly to Under Armour's profitability.
Explanation:
Brand equity refers to the perception consumers have about a firm that affects its value. Brand equity could be positive or negative. It is an important element for companies aiming to settle in the market through marketing strategies that generate more profits by attracting more customers. Brand equity can be measured by <em>price, customer satisfaction, popularity, brand awareness </em>or <em>market share.</em>
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<em>Thus, the marketing team of Under Armour could state that conducting a brand equity measurement is crucial because it is related to the firm's ability to generate profit.</em>
Answer:
Mashable
Explanation:
Mashable is a global, multi-platform media and entertainment company. It is a go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
Spoils system and nominating conventions
The spoils systems is when a particular party wins the election, that party gives the civil service government jobs to people of their same party. Nominating conventions are big events for the party where people come together and delegates vote to nominate a particular person to be a candidate.
