The Chinese restaurant failed to realize the importance of "word-of-mouth marketing."
<h3>What is word-of-mouth marketing?</h3>
Whenever a consumer's interest inside a company's service or product is reflected in their regular conversations, this is referred to as word-of-mouth marketing (also WOM marketing). Basically, it is free promotion brought on by consumer experiences, which are typically above and beyond their expectations.
Some key features regarding word-of-mouth marketing are-
- Word-of-mouth marketing occurs when customers recommend a business's goods or services to their friends, relatives, and other people they value highly.
- WOM marketing is among the most effective kinds of advertising since 88% of consumers prefer suggestions from their friends than those in traditional media.
- By exceeding customer expectations with a product, delivering first-rate customer service, and providing consumers with insider knowledge, businesses can promote WOM marketing.
- The finest word-of-mouth marketing methods, according to Word of Mouth Marketing Association (WOMMA), are sincere, credible, sociable, repeatable, measurable, and respectful.
To know more about the word-of-mouth marketing, here
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Answer:
weighted average rate: 11.14%
capitalize interest (avoidable interest) 421,270.24 dollars
Explanation:
construction related loan:
4,400,000 12% = 528,000
general use:
3,080,000 10% = 308,000
<u>2,200,000</u> 11% = <u> 242,000</u>
9,680,000 1,078,000
weighted-average rate: 1,078,000 / 9,680,000 = 0.111363636 = 11.14%
capitalize interest:
weighted-average amount of accumulated expenditures x w/a rate:
3,781,600 x 11.14% = 421,270.24
Answer:
0.1125 or 11.25% for each firm
Explanation:
Given that,
Each has $10 million in invested capital,
$1.5 million of EBIT
25% federal-plus-state tax bracket
ROIC for LL:
= [EBIT × (1 - tax rate)] ÷ invested capital
= [1.5 × (1 - 25%)] ÷ 10
= 0.1125 or 11.25%
ROIC for HL
= [EBIT × (1 - tax rate)] ÷ invested capital
= [1.5 × (1 - 25%)] ÷ 10
= 0.1125 or 11.25%
Therefore, the return on invested capital (ROIC) for each firm is 11.25%
If this is an opinion question, then my answer would be that the companies should chose where their products are distributed. This can be based off of their product availability, company income, and other factors such as how well they sell their shoes. This can affect how able they are to supply shoes without generating money back from the schools.
