Question

Why is marketing important to an organization? Describe key benefits to implementing a marketing concept, and explain how employees in at least two other roles participate in marketing. For example, how does the accounting department participate?

Answer 1

Answer: Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. ... The marketing function is also tasked with the branding of the organization, participation in publicity activities, advertising and customer interaction through feedback collection.

The Marketing Department plays a vital role in promoting the business and mission of an organization. ... It is the Marketing Department's job to reach out to prospects, customers, investors and/or the community while creating an overarching image that represents your company in a positive light.

The marketing concept is based on the “right” principle. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also accomplish the goals of the organization.

The roles of the employee in the marketing departments are:

1. Oversees the marketing department

2. provides direction and feedback on major projects.

The accounting departments oversee the cash flow of the company also helps in terms of budgeting.

Explanation: