Question

Allison is at a workshop where a presenter is trying to persuade people to make a rather risky but potentially profitable financial investment. The arguments for investing appeal to logic and reasoning. After slowly and carefully considering the presenter's arguments, Allison finds that this person's idea sounds compelling and decides to invest. This example best demonstrates theA. peripheral route to persuasion.
B. norm of reciprocity.
C. central route to persuasion.
D. foot-in-the-door technique.

Answer 1

Answer:

The central route to persuasion

Explanation:

The central route to persuasion is the term that is used in attribution theory. In these routes, a person focuses on the content of the message or the person acts on the bases of an argument.  

Persuasion is of two type  

• The central route of persuasion

• The peripheral routes of persuasion

The central route of persuasion was first described by Petty and Cacioppo. These two were believed that an individual attitude can be modified in two ways.  

Thus in the above statement, Allision finds that the person is using a central route to invest