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djverab [1.8K]
3 years ago
13

The major disadvantage of content analysis as a method is

Business
1 answer:
fredd [130]3 years ago
4 0

Content analysis is a research method which is used to make replicable and valid inferences by interpretation and coding of the textual material. By analytically evaluating texts, any qualitative data may be converted into quantitative data.

However the greatest disadvantage to this method is:

“b. it cannot tell us how people respond to the content”

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