Answer:
To: President
From: General Manager Finance
Subject : Pricing strategy for existing products
Date : 20th June 2021
As you are aware about the declining sales of our various products. The main reason identified by our sales and marketing analysts for the declining sales is over pricing of various products. There have been increase competition in the market and new entrants have adopted strategy of economies of scale which enable them to sell the product at low price and gain market share. There we need to cut our costs and then reduce our profit margin to boost sales of our products. We can be profitable from volume sales strategy.
If you need to discuss further on this matter, we can arrange a meeting with head of different department to discuss the business strategy in more detail.
Scanner-based research is a system for gathering information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they re exposed to and the things they buy.
- scanner-based investigation.
- A method of acquiring data from a single group of respondents by tracking the products they purchase and the advertising, promotions, and prices they are exposed to.
- The information that shops record when customers make purchases is known as scanner data.
- They consist of the number of items sold and the sales price for each item purchased on a particular day in a store.
What is scanner data used for?
- For a specific time period, typically a week or a month, scanner data sets contain product quantities sold and money collected by the store for these products.
- NSOs can use this data to determine a product's price by dividing its revenue by the number of units it has sold.
Learn more about Scanner-based research brainly.com/question/15032757
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Answer:
Implies that aggregate demand shifts have no impact on output.
Explanation:
<h3>When you increase price,you increase revenue on units sold.When you increase price,you sell fewer units.</h3>
Hope this helps
<h2>--SirGerick--</h2>
