Question

Unilever makes Rexona deodorant and antiperspirant, and it is the world’s number one brand of deodorant and antiperspirant. Because the worldwide market for deodorants and antiperspirants is growing rapidly, Unilever would classify Rexona as a _____ on the BCG growth–market share matrix.

Answer 1

Answer:

Star.

Explanation:

The Boston Consulting Group growth-share matrix helps a company in deciding what the company should sell,invest more or keep.There are three categories in the BCG growth-share matrix and these are as following:-

1. Stars.
2. Cash Cows.
3. Dogs.

Stars are the products that are in the high-markets and make up a sizable portion of that market are called stars.

Cash cows are the products that are in low growth areas but the company hold a large market share for these products.

Dogs are the products that has low market share and it is having a low growth rate.