Question

Outdoor Luggage Inc. makes high-end hard-sided luggage for sports equipment. Data concerning three of the company’s most popular models appear below.
Ski
Guard Golf
Guard Fishing
Guard
Selling price per unit $260 $330 $205
Variable cost per unit $120 $180 $135
Plastic injection molding machine processing
time required to produce one unit 9 minutes 12 minutes 11 minutes
Pounds of plastic pellets per unit 12 pounds 7 pounds 11 pounds
Required:
1a.
The total time available on the plastic injection molding machine is the constraint in the production process. What is the contribution margin per unit of the constrained resources for Ski Guard, Golf Guard and Fishing Guard?



1b. Which product would be the most profitable use of this constraint?
Ski Guard
Fishing Guard
Golf Guard


1c. Which product would be the least profitable use of this constraint?
Ski Guard
Fishing Guard
Golf Guard


2a.
A severe shortage of plastic pellets has required the company to cut back its production so much that the plastic injection molding machine is no longer the bottleneck. Instead, the constraint is the total available pounds of plastic pellets. What is contribution margin per unit of the constrained resources for Ski Guard, Golf Guard and Fishing Guard?



2b. Which product would be the most profitable use of this constraint?
Golf Guard
Fishing Guard
Ski Guard


2c. Which product would be the least profitable use of this constraint?
Golf Guard
Fishing Guard
Ski Guard


3. Which product has the largest unit contribution margin?
Golf Guard
Fishing Guard
Ski Guard

Answer 1

Answer:

                                                       Ski             Golf           Fishing

                                                       Guard       Guard       Guard

selling price                                   $260         $330        $205

variable cost                                  $120          $180         $135

contribution margin                       $140          $150         $70

machine time                                 9 min.        12 min.      11 min.

lbs. of pellets                                  12              7                11

total machine time is the constraint in the production process

1a)

contribution margin per                 $933.33   $750         $381.82

machine hour

1b)

ski guard since its contribution margin per machine hour is much higher than the rest of the products

1c)

fishing guard since its contribution margin per machine hour is much lower than the rest of the products

2a)

                                                       Ski             Golf           Fishing

                                                       Guard       Guard       Guard

contribution margin per                 $11.67      $21.43       $6.36

lbs. of pellets

2b)

Golf guard since its contribution margin per lb. of pellets is much higher than the rest of the products

2c)

fishing guard since its contribution margin per lb. of pellets is much lower than the rest of the products

3)

Golf Guard ($150)