I believe the answer is: seeking more info, considering alt perceptions, revising their perceptions accordingly
The act of seeking more info is done to ensure the validity of the information, so the communicators do not make the same mistake and humiliate the people they represent. After considering all perceptions, the communicators should be ashamed apoligize openly for their mistake and create a public correction about it.
When competent communicators discover that their perceptions were inaccurate, they will respond by seeking more info, considering alt perceptions, revising their perceptions accordingly.
