Question

Honest Tea makes sure consumers understand that it is the organic ingredients that truly differentiate their product from others. They also print fair-trade membership on their labels. By sharing this news with the consumer at the point of purchase, Honest Tea is demonstrating what concept?

Answer 1

Answer:

The correct answer is Transparency.

Explanation:

Within the scope of ethical values, Transparency is known as the capacity that a human being has for others to clearly understand their motivations, intentions and objectives. Similarly, Transparency focuses on carrying out practices and methods available to the public, without having anything to hide.

Answer 2

Answer:

Transparency

Explanation:

The concept of transparency in the business world refers to a situation where entrepreneurs allow consumers to have access to some factor of the company that they may be interested in. In other words, the company can allow consumers to have access to information on the production process of its products, the raw material they use, how this raw material is removed from nature, how the company establishes its social conduct, among others. This concept is very important, because it makes the consumer feel important to the company.

An example of the concept of transparency can be seen in the question above, where Honest Tea allows its consumers to know the raw material of their products.