Answer: Positioning strategy
Explanation: In simple words it refers to a marketing strategy under which an organisation tries to spotlight specific areas of operations and qualities in the eyes of customers that they have better in comparison to their competitors.
In the given case, The food brewery is offering its product in a different way than the other participants and is trying their best to highlight that quality.
Thus, we can conclude that they are using positioning strategy.
Answer:
Bill is also equally and somewhere more liable as he is the employer.
Explanation:
Although in records it might seem that George did the falsify act, but for that he required the permission of his employer.
When the fact is clearly stated that George did this on direction of his employer Bill, and that Bill demanded this intentionally in order to present extra profits, he is more liable for this false act.
As George is the employee, he is bound to follow the directions of his employer. Thus Bill is crucially liable for this act, as he is an important reason for this act.
Emphasizing your qualifications or adding new information.
