Answer: developing a written report to summarize the results of the period's marketing activities.
Explanation:
The last step in the marketing process often is developing a written report to summarize the results of the period's marketing activities.
Developing a written report to summarise the results of the marketing activities is necessary in order to evaluate the performance of the marketing activity and also learn from past mistakes which have previously affected the company.
These are vital in order to capture a good market share in the future and also achieve organizational goals.
