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Reil [10]
3 years ago
10

Jacob determined one of the metrics he would use to gauge the level of exposure his marketing message had with his target market

was the number of times the target was exposed to his message throughout the six weeks of the campaign, representing its:_____
a. reach.
b. frequency.
c. relevance.
d. gross rating points.
Business
1 answer:
Natasha2012 [34]3 years ago
8 0

Answer:

B

Explanation:

What Jacob is trying to measure is how often his marketing message got to his target. The kind of metrics he is trying to put in place is to know the number of times his target came in contact with his marketing message. This obviously corresponds to the frequency of the marketing message in question and thus, we can use this to measure how many times was the target able to view the contents of the marketing message

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What problems might face a company that focuses mainly on its most profitable customers?
Murrr4er [49]

Although the customer is unquestionably the cornerstone to a successful organization, client centricity has several drawbacks, ranging from financial to innovation-related areas.

The drawabacks can be listed as:

  • <u>Budget-Cost</u>

Businesses create customer-focused policies in an effort to impress and keep consumers, but doing so can be expensive and may not be financially prudent.

  • <u>Not every customer is equivalent!</u>

Although the customer is always right, not all customers are suitable for your company. So, building just a customer based approach can harm your business.

  • <u>Customers are unsure too!</u>

Many marketers feel that if a company is consumer-focused, it will learn what the clientele truly desires and prosper.

While it's crucial for businesses to pay attention to their customers, they also need to know when to shift their attention away from them.

  • <u>Love the Customer, but Don't Expect Love in Return</u>

According to conventional knowledge, clients are more loyal to companies that go above and beyond their expectations; nonetheless, your customers may betray you in order to get the cheap, satisfying solutions they actually desire.

To know more about the topic, refer to:

brainly.com/question/20935329

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3 0
1 year ago
What type of value may consumers be interested in if they are looking for the potential rate of return
blsea [12.9K]

Answer: Investment Value

Explanation:

The Investment value of a project is the amount that an investor believes the project is worth to them. There are certain parameters to decide this but the most important is the potential rate of return.

The Potential rate of return tells the investor how much they can expect as returns should they invest in such a project. If it is high, the investment value will be high as well.

5 0
4 years ago
Anne is a full-time student at UCLA buts works part-time as a waitress at a diner near her dormitory. She earns an hourly wage b
miss Akunina [59]

Answer:

In California, if the tip is included in the service charge, Anne's employer must pay taxes for them. The employer is required to pay for these taxes in California, not the employee. Even though tips are not part of an employee's wage, they are still taxable. This means that Anne must include the $51 in her AGI.

5 0
3 years ago
When the price level falls: Multiple Choice the demand for money rises. there is a decrease in spending that is sensitive to int
const2013 [10]

Answer:

holders of financial assets with fixed money values increase their spending.

Explanation:

5 0
3 years ago
2. Which of the following is an example of the globalization of production? a. Pepsico sells the same brand of pringles in multi
Katen [24]

Answer: Ford manufactures a car in Michigan, but uses parts sourced from 27 countries

Explanation:

Globalization is the process by which businesses or organizations develop international influence or a situation whereby they start operating on international scale.

Globalization of production has to do with the producers of final finished goods relocating and moving to other parts of the world in order to source for the necessary raw materials or equipments needed to complete a product and assemble all of them at their facility.

Based on this definition, Ford manufactures a car in Michigan, but uses parts sourced from 27 countries is the right answer.

8 0
3 years ago
Read 2 more answers
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