Question

Jacob determined one of the metrics he would use to gauge the level of exposure his marketing message had with his target market was the number of times the target was exposed to his message throughout the six weeks of the campaign, representing its:_____
a. reach.
b. frequency.
c. relevance.
d. gross rating points.

Answer 1

Answer:

B

Explanation:

What Jacob is trying to measure is how often his marketing message got to his target. The kind of metrics he is trying to put in place is to know the number of times his target came in contact with his marketing message. This obviously corresponds to the frequency of the marketing message in question and thus, we can use this to measure how many times was the target able to view the contents of the marketing message