Question

Professor Beenthere shared with his students the wonderful experience he had at a local Asian restaurant. He described the location in relation to campus and encouraged his students to give it a try. The professor's comments represent:

Answer 1

Answer:Word-of-mouth marketing

Explanation:

Word-of-mouth marketing (WOM marketing) occurs when consumers or customers spread the news about the product that they have used or the service they had experienced at a particular company and they let others know about it as a referral such as what Professor Beenthere is doing.

A person refers to the product during their conversations in this way they are promoting the product at no cost, they just share their personal experience and mostly if it proved to be more than what they have expected.

WOM marketing ranges from blogs,social media and face to face.

This is why companies always have to ensure they give their customers the best service that exceeds their expectations because it works in their favour when consumers starts to spread the word.

Professor Beenthere had a great experience at an Asian restaurants and now he is spreading the word such that he is even refering his students to where they can find this restaurant. Through the free word of mouth marketing they have got themselves many potential customers.