Answer:
a. Secured bonds - A secured bond is a bond that is issued with a collateral backing the loan.
b. Callable bonds - A bond that the issuer can call off, or pay off, at any time, not necessarily at maturity.
c. Convertible bonds - A bond that can be converted into equity (stocks). If the bondholder wishes, he can exchange his bond for ownership of stocks in the bond issuer firm.
d. Term bonds - A bond that has one single, specific maturity date.
e. Serial bonds - A bond that has several maturity dates.
Answer: Desire
Explanation: AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision
AIDA is an acronym for Attention, Interest, Desire and Action. It is a model that assist to explain how an advertisement or marketing communications message engages and involves consumers in brand choice
It is one of the long standing model used in advertising and it is also known as hierarchy of effects model.
Answer:
The correct answer is C
Explanation:
Repositioning is states as altering or changing the position of the product in the customer minds as relative to the offerings of the product. It is very difficult as well as subtle procedure as the brand or the product needs or require to change the market understanding of the product.
In this case, the dairies would like to reposition the chocolate milk in the minds of the adult customers as they are trying to change the way adults think of chocolate milk.
Answer:
Target cost per unit = $3.52
Explanation:
Given:
Projected sales = $300,000 or 75,000 units
Desired profit = $36,000
Find:
Target cost per unit
Computation:
Target cost per unit = [Projected sales - Desired profit] / Total units
Target cost per unit = [$300,000 - $36,000] / 75,000
Target cost per unit = $264,000 / 75,000
Target cost per unit = $3.52
