Scenario 7-5) Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help understand target consumers regarding their
a.recognition of the brand.
b.potential purchase of the brand.
c.emotional connection to the brand.
d.attitude changes about the brand
Answer:
Option C is correct
Explanation:
This is used for measuring product experience of consumers on a particular brand. It tests products concept for emotional and functional design attributes such as consumer needs, believability(trust) and differentiation in level of product experience by customers.
The following benefits a franchisee enjoys over <u>other small business owners</u> is:
- <u>A. Franchises benefit from the successful marketing provided by franchisors.</u>
- <u>D. Franchises have a lower 5-year failure rate than other small businesses</u>
A franchise is a business that operates by using the services of a franchisor who is in charge of <u>branding the company</u> and a franchisee who uses the name of the brand to do business and <u>pays a royalty fee</u>.
<em>Small business owners</em> are people who do the marketing, branding, packaging and sales by themselves <u>without necessarily involving the services of a marketer</u>.
Some of the benefits of a franchisee over <u>small business owners</u> are the facts that:
- They benefit from the successful marketing the franchisors provide
- They have a lower failure rate after 5 years.
- Therefore, the correct answers are options A and D
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Answer: D. What is to be produced?
Explanation: the producer needs to figure out what it is that they would like to be produced.
Answer:
$5,220
Explanation:
The computation of the bad debt expense for the period end adjustment is shown below:
= Allowance of bad debts + credit balance of Allowance for Doubtful Accounts
where,
Allowance of bad debts = 2% × $249,000 = $4,980
And, the credit balance of Allowance for Doubtful Accounts is $240
Now put these values to the above formula
So, the value would equal to
= $4,980 + $240
= $5,220
The journal entry is shown below:
Bad debt expense A/c Dr $5,220
To Allowance for Doubtful Accounts $5,220
(Being bad debt is recorded)
