A leading behavioral economist shows how businesses can improve consumer thinking and decision making on screens. acclaimed behavioral economist shlomo bernatzi reveals a toolkit or interventions for the digital age. using provocative case studies and engaging reader exercises.
Answer:
$1,600,000
Explanation:
Given the following parameters:
Patent = $8,000,000
Trademark = $6,000,000
Goodwill= $9,000,000
Given that both the trademark and goodwill cannot be amortized as they were impaired or revealed.
Therefore, in this situation, only patents will be amortized over a five-year service life
Hence, the total amount of amortization expense that would appear in Burger Mania's income statement for the first year ended December 31 related to these items is = 8,000,000 divided by 5 = $1,600,000
Answer:
3.52 years
Explanation:
In the payback, we analyze in how many years the invested amount is recovered. The computation is shown below:
In year 0 = $1,100
In year 1 = $300
In year 2 = $310
In year 3 = $320
In year 4 = $330
In year 5 = $340
If we sum the first 3 year cash inflows than it would be $930
Now we deduct the $930 from the $1,100 , so the amount would be $170 as if we added the fourth year cash inflow so the total amount exceed to the initial investment. So, we deduct it
And, the next year cash inflow is $320
So, the payback period equal to
= 3 years + ($170 ÷ $330)
= 3.52 years
In 3.52 years, the invested amount is recovered.
Answer:
c.$52,671
Explanation:
The computation of the cash proceeds to chang co is shown below;
But before that, we have to find the interest which is
= Issued amount × discount rate × number of days ÷ total number of days in a year
= $54,300 × 9% × 120 days ÷ 360 days
= $1,629
Now the cash proceeds are
= Issued amount - interest amount
= $54,300 - $1,629
= $52,671
hence, the correct option is c.
Answer:
78%
Explanation:
Able has an awareness level of 78%.
Next year, it will lose a third of its awareness level.
78% * 1/3 = 26%
78% - 26% = 52%
So the base awareness level of able for next year will be 52%, however, even if the company reduced the promotion budget, it still has 1 million dollars to invest, and the question is telling us that 1 million in promotion investment results in a 26% increase in awareness, therefore
52% + 26% = 78%
Thus, after investing the 1 million dollars, Able's awareness level next year will be the same as the current year: 78%
