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denpristay [2]
2 years ago
6

Ryan hates shopping for groceries. However, after he finishes his shopping, he is happy that he has groceries in the house. Whic

h of the following types of shopping values refers to Ryan's combined perception of all the costs and benefits associated with shopping for groceries?
a. Absolute shopping value
b. Personal shopping value
c. Hedonic shopping value
d. Utilitarian shopping value
e. Experiential shopping value
Business
1 answer:
sladkih [1.3K]2 years ago
6 0

Answer:

d. Utilitarian shopping value

Explanation:

Ryan does not love the process of shopping, however, he needs and respects its outcome. Therefore, his outlook on shopping is utilitarian and he sees purely <u>utilitarian shopping value</u> in the experience.

He does not go for a shopping spree, that is typical with consumer that look at shopping with a hedonistic value.

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