Which research approach to understanding consumer behavior, involves researchers deriving meaning from talking to people and obs

Question

vitfil [10]

4 years ago

15

Which research approach to understanding consumer behavior, involves researchers deriving meaning from talking to people and obs

erving behavior rather than analyzing data?

Social Studies

1 answer:

Natalka [10] · Answer 1 · 2021-12-08T04:37:32+03:00

<span>In this case, interpretive research would be the correct answer. interpretive research is the drive to explain the inner meaning as well as the motivations consumers have that are associated with certain experiences. It takes data from talking directly to people and watching their behavior instead of just analyzing data.</span>