Question

When angela asks, "does the action i am requesting my audience to consider, (recognize the interdependency) of all human beings?" angela is considering what important ethical criteria of the tares model?

Answer 1

Answer:

The correct answer is Angela is having in mind the Social responsibility for the common good.

Explanation:

The TARES ethical model stands for: T (truthfulness of the message), A (authenticity of the persuader) R (respect for the persuader) E (equity of the persuasive appeal) and S (social responsibility for the common good. This model intends to incorporate ethical literacy into the messengers who release mass media advertisements or announcements and was developed by Barker & Martinson (2001).

For the professionals to balance the priority of a organization and society to guarantee that the social interaction and marketing practices reaches a state of matureness in a bilateral public relations model.

Reference:

Baker, S., & Martinson, D. L. (2001). The TARES test: Five principles for ethical persuasion. Journal of Mass Media Ethics, 16(2-3), 148-175.

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