Question

Boeing has often cut its prices drastically to try to maintain its 60 percent of sales of commercial aircraft as it competes with airbus. as a result of its ________ objective, it encountered losses.

Answer 1

A market share objective is the reason they encountered losses. Market share often pursues by companies when industry sales are relatively flat or declining. Although increased market share is a primary goal of some firms, others see it as a means to other ends: increasing sales and profits.