Answer:
The consumer being evaluated
Explanation:
An Integrated Marketing Communications is a promotional marketing function through which a targeted audience receives consistent, persuasive, and reinforcing brand messaging to move buyer's through the decision making process.
There are three elements in any integrated marketing communication strategy:the consumer being evaluated the the channels through which the message is communicated, and evaluation of the results of the communication.
When a company expands by entering a new business area, it is called growth through diversification.
Diversity is the means of being different, new, exciting.. something not like another. When a business enters something new, it's called diversification because it's not like what they've done before. With this comes risk but huge growth potential.
Answer:
(a) $500
(b) $620
(c) $180
(d) $72
Explanation:
Explicit costs refers to the which are incurred during running the business and these costs affects the profitability of the company.
Implicit costs refers to the opportunity cost of selecting some other alternative.
(a) Here, the explicit cost is the cost of purchasing materials = $500
(b) If I rent an electric saw, then the explicit cost is as follows:
= Purchasing cost of material + (Rent × No. of hours to build ramp)
= $500 + ($20 × 6 )
= $500 + $120
= $620
(c) If I use a handsaw, then the implicit cost is as follows:
= Hours to build ramp × A job pays $12 per hour
= 15 × $12
= $180
(d) If I rent an electric saw, then the implicit cost is as follows:
= Hours to build ramp × A job pays $12 per hour
= 6 × $12
= $72
