Question

In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have a severe headache. The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.

Answer 1

Answer:

Full line Strategy

Explanation:

The company that pursues full line strategy actually have a diversified product offerings within the business industry. Let consider the offerings of Toyota which produces a range of car products from a low price and quality car to excellent quality car products that are priced high. This helps them to target all the customer segments who are willing to buy a car from a lower class to upper class customers. Likewise in this case, the pharmaceutical company is trying to target maximum number of different customer segments who are the industry customer in which the company is operating.