As you can see in the picture you have uploaded, the person who is holding the kite is perpendicular with the ground that he is standing. So there would be an angle of 90° (degrees) of him with the ground. We see that the part under the kite (and under his hand) is 48 degrees out of 90 degrees total.
Store one has 15 rolls for 3.60 so divide it answer will be .24 per roll. store 2 has 18 rolls for 3.80. divide it up answer is .21 per roll. so store 2 is the answer.