The stage of the customer journey of Anna is the Purchase phase.
Awareness: the customer becomes familiar with the brand via channels, consisting of advertising and word-of-mouth. Consideration: realizing that they have a need that must be met, the customer actively considers whether or not to buy the product or service on offer. Purchase: the customer makes the purchase.
Customer's journey. is defined as the active research process someone goes through leading up to a purchase. It is called a journey because each one of your prospective customers will be at different points in their journey towards a purchase.
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Answer:
B) 8 percent.
Explanation:
The yield to maturity is the expected rate of return of a bonds if held until maturity.
We are asked precisely for what rate are we receiving if held at maturity so we receive the yield to maturity.
That is a rate at which the discounted coupon payment and maturity payment matches the price we urchase the bonds.
Answer:
The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.
tactical, hands-on level
Explanation:
At the highest level of marketing management is the strategic level, which is more conceptual. Down the scale is the tactical marketing plan, which specifies the marketing tools and techniques which a company will use to meet its marketing goals. At this level, the tactical tools in use include advertising, sales promotions, and other activities that directly implement the strategic marketing plan. The tactical level reduces the business strategic goals to marketing objectives.
Answer:
The analysis for this type of situation has been presented elsewhere here.
Explanation:
- The face of something like a coin would be typically referred to as one of the head, although it sometimes describes this same head of such a high profile individual, as well as the back of the tail.
- Throughout disciplines of diploma nearby numismatic coins, this same phrase area has been more frequently than using front, when the utilization of opposite direction has been widely spread.
Answer:
The question is missing information, however the way to approach the required is presented below in the explanation
Explanation:
When calculating variances it's always important to flex the budgeted information to standard form so we're comparing apples with apples. If we use the actual budgeted figures we can distort the variances and comparisons of information may be useless. For instance if we produce 40 units but budgeted was 50 units we need to work out what was the budgeted cost for 40 units and compare that to the actual cost of 40 units. That is what is meant by flexing to the standard form.
A) The fixed overhead spending variance is the difference between the budgeted and actual fixed overhead expense. This is calculated as follows
Actual fixed overhead - Budgeted fixed overhead = Fixed overhead spending variance $
B) The fixed overhead volume variance is calculated as follows;
Budgeted fixed overhead rate – Fixed overhead rate applied to the units (quantity of production)
C) Variable overhead spending variance is calculated as follows;
The variable overhead spending variance is the difference between the actual and budgeted rates of expenditure of the variable overhead.
Actual hours worked x (actual overhead rate - standard overhead rate)
= Variable overhead spending variance
D) Variable overhead efficiency variance is calculated as follows;
The variable overhead efficiency variance is the difference between the actual and budgeted hours worked. The standard variable rate per hour is used for this and must be calculated.
Standard overhead rate x (Actual hours - Standard hours)
