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zhuklara [117]
3 years ago
8

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent t

hat this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to _________.
Business
1 answer:
cluponka [151]3 years ago
7 0

Answer:

Brand dilution

Explanation:

Brand dilution can be referred to as the reduction in the value of a particular brand.

Common causes of brand dilution include:

- Expanding into new market segments without careful consideration of how much value such product will add to the brand.

- Production of products that are not up to standards with the previously produced ones, this inconsistency could lead to loss of customers trust in the brand.

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