Question

Jeb separated people who wanted a​ high-quality car from people who wanted a​ low-priced car, then saw whether different characteristics were associated with each​ consumer-response segment. Jeb was defining segments using​ ______________________ considerations.

Answer 1

Answer: Jeb was defining segments using​ behavioural considerations.

Explanation:

Definition: Behavioral Segmentation

Behavioural segmentation is a segments that divides the customers based on the pattern of their behaviour which refers to their lifestyle ,how they spend time, money spending,usage frequency,brand loyalty and other factors which are considered bin order to form a single groups of customers with similar purchasing behaviour.

Importance of behavioral segmentation

It is easy to target customers when they have been grouped into singular larger group. It makes it effective and efficient to market the product to the customers.