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OLEGan [10]
3 years ago
15

An ad campaign by Suave shampoo asked television viewers to identify the heads of hair of women who used Suave shampoo and condi

tioner and those that used the much more expensive salon hair-care products. The idea of the ad was that no one could tell which woman used the much cheaper Suave brand. By making price its selling point, Suave is most likely using __________.
Business
1 answer:
Paraphin [41]3 years ago
8 0

Answer:

Suave is most likely using<u> below-market pricing</u> or<u> the penetration pricing strategy.</u>

Explanation:

Penetration pricing is one of the pricing strategies used by the companies. In this strategy, the company gains the customer's attention and market shares by offering their products at low price. This increases the demand of the product or service in the future. This strategy involves below-market pricing to sell the products.    

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Answer:

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Explanation:

The cross elasticity of goods x and y is 0.6, which means that a one percent increase in price of good y will increase the demand for good x by 0.6%, this means that x and y are substitute goods, as when the price of y increases people tend to buy more of x.

When the price of good y increases by 10% it will result in the quantity demanded of x to increase by (0.6*10) =6%. The current quantity demanded of good x is 10 so a 6% increase will mean the quantity demanded of x will be (1.06*10)= 10.6

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