By appealing to the different needs/wants of various ethnic groups, McDonald's is using demographic segmentation.
When using demographic segmentation you are changing the way you advertise and what you carry (often times) to appeal to the consumer market you are in. In Japan, McDonald's carries some American menu items but also items that are a 'norm' in their country. By doing this, McDonald's is able to services different demographics.
Answer:
c. exists in unlimited quantities
Answer:
The correct answer is:
demands reflect a decision about which wants to satisfy and a plan to buy the good, while wants are unlimited and involve no specific plan to acquire the good. (d)
Explanation:
Let me first try to define what demand and want are:
want: want is a desire for a product or service. It is said that wants are unlimited, however, the resources to actualize such wants are in a limited supply.
Demand: Demand is the quantity of good or service that a person is willing and able to pay for because of the availability of resources to do so, at a given price and time.
For a clearer understanding, demand can be seen as a subset of want that a consumer takes a further step to acquire, not just desire. There is a specific plan to acquire such wants.
