During the 1990s, one of the dominant firms in the U.S. cigarette industry would raise prices once or twice a year by about 50 c

Question

2 years ago

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During the 1990s, one of the dominant firms in the U.S. cigarette industry would raise prices once or twice a year by about 50 c

ents per carton. Other firms in the industry typically raised their prices by the same amount. This is an example of:price skimmingprice leadershipa kinked demand curveprofit maximizationpredatory pricing

Business

1 answer:

ahrayia [7] · Answer 1 · 2022-07-21T05:25:50+03:00

Answer: price leadership

Explanation: Price leadership is a circumstance where one business, typically the dominant one in its market, sets prices that its rivals follow closely.

This business is typically the one with the minimum cost of production, thus being able to outperform the prices charged by any rival who tries to set their prices below the price range of the market leader.

Rivals could increase prices than the cost leader, but this would likely lead to lower share of the market unless rivals were able to distinguish their goods adequately.

Hence from the above we can conclude that the given case depicts price leadership strategy.