Roomz, a mid-range hotel, used to provide only food and accommodation facilities. It soon realized that most of its customers ar
e foreign tourists who constantly ask for directions and advice on places to visit. The hotel then decided to start a travel desk which would help tourists select and visit places of historical and cultural significance. This is an example of a(n) _____ strategy.
An emergent strategy is an unplanned strategy it is the strategy that actually happens as a result of changes in the external environment of the business and it shows the responds to such changes. Although it is unintended, adopting an emergent strategy helps a business adapt more flexibly to the practicalities of changing market conditions.
Therefore the type of strategy adopted is an emergent strategy
