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olga nikolaevna [1]
3 years ago
6

________ refers to the mistake of paying more attention to the specific products a company offers than to the benefits and exper

iences produced by these products.
Business
1 answer:
borishaifa [10]3 years ago
8 0
The answer is Marketing Myopia 
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Explanation:

Given : The manager of the customer service division of a major consumer electric company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products. If there are 4 different brands of Blu-ray players made by the company.

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D

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