Question

________ is the task of developing and maintaining an overall company strategy for long-run survival and growth. short-term planning strategic planning advertising annual market planning long-range planning

Answer 1

Strategic planning is the task of developing and maintaining an overall company strategy for long-run survival and growth. 

In business, strategic planning is a vital step to succeed long-term. The steps involved in strategic planning define the companies overall goal/mission, direction for the company and how they are going to get there.