Question

If adidas were to conduct a survey to find out what percentage of consumers could identify the "three stripe" logo as belonging to the adidas brand, which aspect of brand equity would they be measuring?

Answer 1

Answer:

brand awareness.

Explanation:

Based on the information provided within the question it can be said that in this scenario Adidas would be measuring their brand awareness. This concept refers to the extent as to which consumers are aware of the different unique aspects of a specific brand of products or services. Which in this scenario the "three stripe" logo is the unique logo of the Adidas brand and the company is trying to figure out how far their brand is reaching.