Southwest Airlines offers vacation packages that include airfare, car rental, and lodging. Southwest is using a(n) <u>bundle </u>pricing strategy.
What is bundle pricing ?
A pricing strategy in which managers offer multiple products or services as a single package ("bundle") is called bundle pricing.
Motivation of bundle pricing:
Particularly useful if your customers' demand is highly variable but price discrimination is impractical.
When consumers' price sensitivity of demand varies widely and market conditions make price discrimination difficult
If customers have diverse tastes, it can increase the seller's profit.
It is a method of simulating perfect price discrimination when perfect price discrimination is not possible or when charging multiple prices for the same product is illegal.
Types:
Simple Bundling: When managers offer multiple products or services in a single package so that customers do not have the option of purchasing package components separately
Mixed Bundling: Allows customers to purchase package components as a whole or separately.
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1 it could lead you to legal trouble
2 it could lead to bad credit
3 it could effect you being able to get a credit card to help get your credit back up
Answer: $24
Explanation:
Given that,
Two workers serve = 16 customers per hour
Three workers serve = 22 customers per hour
Each customer spends an average of $4 in the store.
Total revenue from Two workers = 16 × $4
= $64
Total revenue from Three workers = 22 × $4
= $88
Therefore, the marginal benefit of hiring the third worker would be:
= Total revenue from Three workers - Total revenue from Two workers
= $88 - $64
= $24
How can I ensure that my coworkers and I are in a safe working environment. If your company has an industrial hygienist and also your safety officer can inspect.
Answer:
The correct answer is D: $13
Explanation:
Giving the following information:
Cost per Unit Cost per Period:
Direct materials $ 6.20
Direct labor $ 2.80
Variable manufacturing overhead $ 1.45
Fixed manufacturing overhead $ 12,000
Sales commissions $ 1.00
Variable administrative expense $ 0.55
Fixed selling and administrative expense $ 4,000
Price= 25
Contribution margin= Price - variable costs
Variable costs= direct materials + direct labor + variable manufacturing overhead + sales commissions + variable administrative expense
Variavle costs= 6.20 + 2.80 + 1.45 + 1 + 0.55= $12
Contribution margin per unit= 25 - 12= $13