Question

In 2006, Atlanta once again hosted the Peachtree Road Race, a running event that attracts many world-caliber racers. This year race officials also sanctioned a race conducted in Iraq so that soldiers from the state would not have to miss the annual event. The winners of the Mideast race as well as scenes of the actual race were televised. In terms of a promotional mix, this Iraqi Peachtree Race was as example of:
a. advertising and personal selling efforts.

b. strategic product promotions and resulting sales.

c. a target marketing strategy.

d. sales promotion efforts.

e. a public relations strategy and resulting publicity

Answer 1

Answer:

The correct answer is: e. a public relations strategy and resulting publicity.

Explanation:

In the scenario exemplified above, it can be considered that in terms of the promotional mix, the Iraqi Peachtree race was an example of a public relations strategy, as the function of these professionals is to promote an event, brand or company with the objective of attracting positive publicity. , which was what happened in the case of the race.

Public relations activities helped to generate publicity for the event through television media reports.