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siniylev [52]
3 years ago
5

My Work Ramon works for a large company that is considering starting a new business unit to sell personalized coffee mugs. He ha

s been tasked with the preliminary research for the industry analysis. His analysis should begin with:
Business
1 answer:
aleksandrvk [35]3 years ago
8 0

Defining the new company's industry and strategic group

Explanation:

Benefits of Strategic Group Analysis:

  • Identify direct competitors and the basis of competition.
  • Movement of other organizations from one strategic group to another
  • Identify opportunities
  • Identify problems
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