Elasticity of demand measures the responsiveness of quantity demanded to a change in the price of the good.
a. Perfectly elastic - The good is perfectly elastic when the consumer is ready to buy any quantity at a fixed price.
b. Perfectly inelastic- The good is perfectly inelastic when the change in the price of the good has not effect on its demand, that is when quantity demanded is same at whatever price.
So, because here Gus is ready to buy any units of cupcakes at a fixed price of $10, the demand for cupcakes should be perfectly elastic.
Answer: b. Remain constant
Explanation:
Fixed costs as the term implies, do not change depending on the units produced or sold but rather remain constant over the period. If the company sells 2,000 or 5,000 more units, the fixed costs will remain constant.
For instance, if the rent of the selling warehouse is $4,000 per month and the company stores and then sells any number of units, they will still pay $4,000 regardless.
Inadequate capital. Entrepreneurs do not have enough money to venture into sectors they are willing to.
Marketing strategy. They do not know the best way to advertise their products.
It takes days or weeks to get the right people to work for you.
The Sun Chips brand is being marketed by Frito-Lay as being environmentally friendly. All of its point-of-purchase displays, packaging, print and television advertisements and television commercials convey this idea. The business employs an integrated marketing communications approach.
Integrated marketing is a method for spreading a unified message across all of the platforms your business utilizes for marketing. Regardless matter where clients choose to do business with a firm, it offers stability. Without an integrated marketing strategy, you run the risk of saying the wrong thing or speaking illogically.
There are five key communication strategies that complement integrated marketing communications, as we've just mentioned. These include sales promotion, advertising, public relations, direct marketing, and advertising.
To learn more about integrated marketing communications
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