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Mariana [72]
3 years ago
13

For luxury carmakers, the lowest-end models in their product lines often represent only a small portion of their sales. Yet thes

e models are critically important when it comes to attracting new customers and, potentially, establishing their lifelong __________.a. Awareness of the brand
b. Perceived value of the brand
c. loyalty to the brand
d. association of the brand
Business
2 answers:
dimaraw [331]3 years ago
4 0

Answer:

C) loyalty to the brand

Explanation:

Brand loyalty refers to a customer's personal attachment to a brand, e.g. some people really like certain car brands and to them, they are the best cars in the world, and no one should dare say the opposite in front of them.

Lowest end models generally attract younger buyers, and if they develop brand loyalty, they will keep buying the same brand over and over again. Their future cars will generally be larger and more expensive ones also.

This is one of the reasons why Cadillac's sales are continuously falling, since for decades they only focused on elder and wealthier customers, who are really old now.

Tamiku [17]3 years ago
4 0

Answer:

loyalty to the brand ( C )

Explanation:

loyalty to a brand means having a positive feeling about a product and the willingness to buy the same brand over and over again usually for a lifetime despite what others think of the brand.

The lowest-end models of the luxury car makers brand will attract new customers who will end up buying the lowest-end models over and over again anytime a new one is produce by the same brand. most Brands suffer on the patronage of their loyal brand customers.

having a loyal brand customer is essential for every business to survive in the long run. because these kind of customers will always patronize the brand regardless of what people say about the brand in most cases.

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Answer:

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During business research, the data collected during the survey can become very unusable due to errors arising from the factors listed above.

The problem of coverage arises when for instance an electronic survey is used to collect data from a sample population where 69% for instance, do not have access to a mobile phone or a computer.

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After administering a survey and there is little or no response, one is said to have an error in response rate. A low response rate increases the error margin of the survey as well as it's unreliability.

Sampling errors are said to occur when the sample size is too small or statistically homogenous such that it does not accurately represent the entire population. When this happens it is termed <em>sample frame error.</em>

Another error can occur when the researcher includes the wrong population or excludes the right population. This is called <em>Error in Population Specification. </em>

Cheers

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