Question

Once a firm has gained insights from doing qualitative research, it is likely to engage in ______ research, which are structured responses that can statistically be tested.

Answer 1

Answer:

Quantitative

Explanation:

The reason is that a good research report includes qualitative and quantitative research. Qualitative research is non numerical data and it give information which helps in meaning making whereas the quantitative research is a research in which the researcher tries to find the numerical relation using quantifiable data, which is investigated through number of means which includes use of mathematics, principles, etc techniques to extract data. So the qualitative research is done here and the only thing the company requires is quantitative data.