Question

Semiotics refers to a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names. a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages. a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people. a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries. the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.

Answer 1

Semiotics is the study of how meaning is made from the use of symbols. The symbols can be written, gestural, auditory, or communicated in some other way. The emphasis is on the correspondence between symbols and their role in how meaning is assigned among people. Thus semiotics is not just about the meaning itself, but how the meaning has come about.