Both have the right to own property, bear arms, and freedom of religion
Social media impacts political campaigns because now it allows people to express their feelings and market their brands to a large group of people who can easily access it, So if someone with a large following posted a picture saying "vote for me" it is most likely that some people will be seeing this and putting it to their thoughts while voting and may vote for them.
Hope this helps!
I think the correct answer would be the first option. Focusing on information that concerns your audience the most will increase the chances of effective messages. Most likely, the audience would have interest on what your message is all about and they would have better perception since it concerns them.
Ulysses Grant Union and Robert e Lee Confederate