Question

To create a competitive advantage that is sustainable over time, the international company should try to develop competencies that:

Answer 1

To create a competitive advantage that is sustainable over time, the international company should try to develop competencies that create value for customers and value they are willing to pay for in that item.

When you have a competitive advantage you are creating value in your product that make a consumer buy it over another similar product. Making sure the item and the value created for the customer match the price point it's set at.