Answer:
The level that utilizes the "shotgun" approach to market coverage is:
Intensive Distribution (mass coverage).
Explanation:
This marketing approach aims to reach many consumers through as many sales channels as possible. In this situation, consumers have easy access to the goods or services. The other approaches include Selective Distribution (where few outlets in specific locations are selected for the distribution of the goods and services) and Exclusive Distribution (where limited outlets are chosen because of the target market).
Answer:
Volume variance $1,320 Favorable
Explanation:
The fixed overhead volume variance is the difference between the actual and budgeted production unit multiplied by the standard fixed production overhead cost per unit.
Standard fixed overhead cost per unit = $11×6 = 116
Units
Budgeted units 375
Actual units <u>395</u>
Volume variance 20
Standard fixed overhead cost <u>× $66
</u>
Volume variance <u> $1,320 Favorable</u>
General Mills sold three
sizes of cereal cheerios at $2.99, $3.99, and $4.49 each. Selling
tactic used by the company is psychology pricing. General Mills used this
technique to
encourage customers to respond on emotional levels rather than logical ones.
<span>Setting
the price of the cereal at $2.99 is proven to attract more consumers than setting
it at $3.00, even though the difference is only $.01. Consumers are said to put
more attention on the first number on a price tag than the last. </span>
Answer: 20 seats
Explanation:
The optimal number of business travellers will be the mean of Poisson distribution i.e 20, since the number of business travellers follows Poisson distribution. Which means that the probability that there will be 20 business travellers will be higher than all other numbers.
Therefore 20 seats must be assigned to business travellers to maximize the revenue.